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Tonight 5/31 is Round 3 of the Hammarhead x Dunderdon collaboration event — the last in a 3 week series of Thursday nights at the Dunderdon SoHo shop. James will be finishing up the 2008 Triumph Bonneville that has been Hammarhead-ed to perfection each week at Dunderdon. In addition to the bike, there is the product collaboration to admire and shop– the deerskin welding jacket is getting a shit ton of raves. Click-through to check out photos from week #2, and come to the Dunderdon SoHo shop on Howard Street tonight to see the completed Hammarhead Industries bike.
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Hammarhead Triumph bike build — Photo courtesy of Hammarhead Industries and Shaun Castillon
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Tonight 5/24 is Round 2 of the Hammarhead x Dunderdon collaboration event — the second in a 3 week series of Thursday nights at the Dunderdon SoHo shop. James will be working away on the 2008 Triumph Bonneville that is being morphed before our eyes into an original Hammarhead Industries creation live at Dunderdon. In addition to the bike, there is the incredible product collaboration with one of a kind pieces– my favorite being this amazing deerskin welding jacket that James and Dunderdon designed based on an old relic of a photo. They were taken by the clean, honest construction and simple lines of the piece and how functional and timeless it was, not just for welding and grinding and such– but also for a blast around the block on your bike. What I like is that all the pieces of the collection is that they clearly have utility in mind, are no nonsense in design, yet the materials and trim are extremely durable and over-engineered, reminding me of the Hammarhead Industries bikes themselves.
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J77(HHI) Welder’s Jacket
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“Shooting the motorcycle stuff really changed the way that I saw what I did as a photographer.”
–Scott Pommier
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Friend Scott Pommier recently shot Motto Guzzi motorcycle’s 2012 ad campaign — and it looks amazing. The usually stoic Canadian gets a little sappy in this behind the scenes video — talking about his early days shooting skateboard stuff for Thrasher Magazine (Scott’s a helluva skateboarder, btw.) and how getting busted on a shoot by the cops who impounded all his equipment and car for a month (LA’s finest) led to him getting a motorcycle and his passion for bikes and riding. I love it — check it out. And the photography? Well, it’s classic Scott Pommier. Spot-on as always.
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Backstage film shot and edited by Stefano Righi
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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo
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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo
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It was a great night at the Hammarhead x Dunderdon collaboration event — the first in a 3 week series of Thursday nights at the Dunderdon SoHo shop. In speaking with James Hammarhead about his bikes and design ethos, I was struck by this over-riding Germanic sense in his DNA that translates directly to his incredible bikes — strong, spare, focused, and above all functional. We cut the conversation when an internal clock in James’ head triggered that it was now time to get to business. He assembled the Hammarhead crew and the naked 2008 Triumph Bonneville, that will be morphed over the next 3 weeks into an original Hammarhead Industries creation, was wheeled-out right onto the sidewalk where James went to work cutting and cleaning-up the frame. James admitted that the design is more or less unfolding organically as the event and bike literally come to life over the the next few weeks at Dunderdon. It’s important to James that his work and his bikes be accessible, so he works hard to keep the price range to 15K-20K. In building a bike of this caliber at that cost it forces you to make everything count and to forgo the superfluous. Every inch of a Hammarhead Industries motorcycle is built with purpose in mind — bottom line. The result is an honest and capable motorcycle built for a rider, not a sissy showroom.
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Hammarhead x Dunderon collaboration unveiled in SoHo, NYC — Image by Hammarhead Industries
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2008 Triumph Bonneville selected for this Hammarhead build — Image by Hammarhead Industries
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James Hammarhead lets sparks fly outside on the sidewalk outside of Dunderdon’s SoHo shop as he pares down the 2008 Triumph Bonneville’s frame — Image by Hammarhead Industries
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The Hammarhead x Dunderdon collaboration events start tonight, I’m checking it out. Hope to see you there. It’ll be cool to see the bike build unfold over the next 3 Thursdays. Spirits provided by our friends at Art In The Age and beer by Sixpoint Brewery.
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WHAT: Over the span of 3 weeks in May, Hammarhead Industries will design and fabricate a custom motorcycle at Dunderdon NYC.
WHEN: 6-9PM, Thursdays – May 17, 24, 31
WHERE: DUNDERON 25 Howard Street, New York, NY 10013
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The iconic Playboy Bunny is a symbol of the fabulous swinging era of the ’60s & ’70s that Hugh Hefner honed to a razor sharp point in the form of a fuzzy cotton tail that adorned the hostess Bunnies in his famous (or infamous) Playboy clubs that cropped-up around the world. From the pages of the Ex Playboy Bunnies Website (with its trove of photos, btw) is an official hand-typed “The Playboy Club Bunny Manual” which strictly dictates the duties, demeanor, and personal presentation expected of Playboy Bunnies at all times. They were not messing around– this was a buttoned-up operation (on paper at least) that was focused on keeping the Playboy mystique and allure alive– and the Playboy Bunnies were definitely the faces and tails of the Playboy brand.
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Keith Richards (background, upper right…) and the Rolling Stones paying a visit to the Playboy Club.
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The original Playboy Bunnies proudly showing their most precious and proudest asset– their iconic bunny tail. The bunnies had to keep their tails cleaned, brushed, perfumed, and impeccable at all times.
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It was a lot of fun and a great honor to be interviewed by Chicago Tribune writer Wendy E. Donahue for a denim story called Jeaneology that ran in last Sunday’s print edition and online. Denim is near & dear to my heart, and the love affair started a long time back, as I mentioned in a previous post–
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“I was in 5th or 6th grade, 10 years old, when I started making my own money. I’d go with my Mom on the weekends to the restaurant where she was working at the time out at little ol’ Litchfield Airport in Arizona. The place was called Barnstorm Charlies. I’d bus tables there, re-stock, clean-up, help out in the kitchen– whatever they needed. It made me feel independent, and like I had something to offer the world. I worked hard and didn’t complain– I was proud to have a job, and wanted to be the best employee I could be.
With my hard-earned little fistful of cash, the first thing I remember buying was a pair of Levi’s 501s. I still recall heading to the local Smitty’s, going through the stiff stacks of shrink-to-fits looking for my size, doing the shrinkage calculations printed on the Levi’s tag in my head, holding that dark, rigid denim in my hands– and feeling a wonderful inner glow that’s hard to explain. It was the birth of an intense Levi’s ritual that is still a part of my life.”
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