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SCOTT POMMIER x MOTO GUZZI | 2012 MOTORCYCLE AD CAMPAIGN SHOOT

May 19, 2012

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“Shooting the motorcycle stuff really changed the way that I saw what I did as a photographer.”  

–Scott Pommier

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Friend Scott Pommier recently shot Motto Guzzi motorcycle’s 2012 ad campaign — and it looks amazing. The usually stoic Canadian gets a little sappy in this behind the scenes video — talking about his early days shooting skateboard stuff for Thrasher Magazine (Scott’s a helluva skateboarder, btw.) and how getting busted on a shoot by the cops who impounded all his equipment and car for a month (LA’s finest) led to him getting a motorcycle and his passion for bikes and riding. I love it — check it out. And the photography? Well, it’s classic Scott Pommier. Spot-on as always.

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Backstage film shot and edited by Stefano Righi

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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo

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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo

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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo

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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo

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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo

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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo

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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo

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About these ads
3 Comments
  1. May 19, 2012 1:17 am

    Nice to see it SP adds the undeniable awe and stoke of a history on wheels. 2 or 4 need not matter.
    —–s

  2. Tony D. permalink
    May 21, 2012 1:59 am

    I really dig the V7 racer, but its unfortunate that the U.S. doesn’t get the polished tank!

  3. GuitarSlinger permalink
    May 21, 2012 7:33 am

    Scotts photo insights
    Italian scenery as the backdrop
    Moto Guzzi bikes

    Toss in a few more Bella Donna’s as well as some better music and you’d of had the perfect video

    @ Tony D. Simple solution . Invest some time – elbow grease and a bit of $ and make your own polished tank . It aint rocket science you know ;-)

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