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Tonight 5/31 is Round 3 of the Hammarhead x Dunderdon collaboration event — the last in a 3 week series of Thursday nights at the Dunderdon SoHo shop. James will be finishing up the 2008 Triumph Bonneville that has been Hammarhead-ed to perfection each week at Dunderdon. In addition to the bike, there is the product collaboration to admire and shop– the deerskin welding jacket is getting a shit ton of raves. Click-through to check out photos from week #2, and come to the Dunderdon SoHo shop on Howard Street tonight to see the completed Hammarhead Industries bike.
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Hammarhead Triumph bike build — Photo courtesy of Hammarhead Industries and Shaun Castillon
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Tonight 5/24 is Round 2 of the Hammarhead x Dunderdon collaboration event — the second in a 3 week series of Thursday nights at the Dunderdon SoHo shop. James will be working away on the 2008 Triumph Bonneville that is being morphed before our eyes into an original Hammarhead Industries creation live at Dunderdon. In addition to the bike, there is the incredible product collaboration with one of a kind pieces– my favorite being this amazing deerskin welding jacket that James and Dunderdon designed based on an old relic of a photo. They were taken by the clean, honest construction and simple lines of the piece and how functional and timeless it was, not just for welding and grinding and such– but also for a blast around the block on your bike. What I like is that all the pieces of the collection is that they clearly have utility in mind, are no nonsense in design, yet the materials and trim are extremely durable and over-engineered, reminding me of the Hammarhead Industries bikes themselves.
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J77(HHI) Welder’s Jacket
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“Shooting the motorcycle stuff really changed the way that I saw what I did as a photographer.”
–Scott Pommier
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Friend Scott Pommier recently shot Motto Guzzi motorcycle’s 2012 ad campaign — and it looks amazing. The usually stoic Canadian gets a little sappy in this behind the scenes video — talking about his early days shooting skateboard stuff for Thrasher Magazine (Scott’s a helluva skateboarder, btw.) and how getting busted on a shoot by the cops who impounded all his equipment and car for a month (LA’s finest) led to him getting a motorcycle and his passion for bikes and riding. I love it — check it out. And the photography? Well, it’s classic Scott Pommier. Spot-on as always.
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Backstage film shot and edited by Stefano Righi
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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo
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Scott Pommier photography for Moto Guzzi Motorcycle’s 2012 ad campaign, Art Director Luca Eremo
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It was a great night at the Hammarhead x Dunderdon collaboration event — the first in a 3 week series of Thursday nights at the Dunderdon SoHo shop. In speaking with James Hammarhead about his bikes and design ethos, I was struck by this over-riding Germanic sense in his DNA that translates directly to his incredible bikes — strong, spare, focused, and above all functional. We cut the conversation when an internal clock in James’ head triggered that it was now time to get to business. He assembled the Hammarhead crew and the naked 2008 Triumph Bonneville, that will be morphed over the next 3 weeks into an original Hammarhead Industries creation, was wheeled-out right onto the sidewalk where James went to work cutting and cleaning-up the frame. James admitted that the design is more or less unfolding organically as the event and bike literally come to life over the the next few weeks at Dunderdon. It’s important to James that his work and his bikes be accessible, so he works hard to keep the price range to 15K-20K. In building a bike of this caliber at that cost it forces you to make everything count and to forgo the superfluous. Every inch of a Hammarhead Industries motorcycle is built with purpose in mind — bottom line. The result is an honest and capable motorcycle built for a rider, not a sissy-ass showroom.
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Hammarhead x Dunderon collaboration unveiled in SoHo, NYC — Image by Hammarhead Industries
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2008 Triumph Bonneville selected for this Hammarhead build — Image by Hammarhead Industries
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James Hammarhead lets sparks fly outside on the sidewalk outside of Dunderdon’s SoHo shop as he pares down the 2008 Triumph Bonneville’s frame — Image by Hammarhead Industries
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The Hammarhead x Dunderdon collaboration events start tonight, I’m checking it out. Hope to see you there. It’ll be cool to see the bike build unfold over the next 3 Thursdays. Spirits provided by our friends at Art In The Age and beer by Sixpoint Brewery.
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WHAT: Over the span of 3 weeks in May, Hammarhead Industries will design and fabricate a custom motorcycle at Dunderdon NYC.
WHEN: 6-9PM, Thursdays – May 17, 24, 31
WHERE: DUNDERON 25 Howard Street, New York, NY 10013
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1969, Santa Rosa– Tony Aeillo and Austin Hall (a still from– 49 Year Ride – Generations on the Road)
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Another great short film by Marc Bencivenga called 49 Year Ride – Generations on the Road. Steve Leandro of S&J Motorcycles opens up about coming up in the motorcycle scene when he was young, his shop and love of bikes, and passing the torch on to his grandson Zak who he’s able to share his love of bikes and builbing with. Marc also shot another great short– A Prayer For Cool which we featured on TSY a while back. Enjoy.
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Steve Leandro’s grandson Zak who clearly already has been bitten by the bike bug.
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Good friend Scott Toepfer shot some amazing images for the TSY x PRPS x TRIUMPH Blackbird limited edition jean were all the buzz at the event held at Fast Ashley’s Studios in Brooklyn, NY. Those of you poor souls who were unable to attend deserve a gander too because they are that good. Looking forward to doing this again!
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The Black Flag tribute on the helmet is simply strips of everyday black electrical tape. Brilliant. Blackbird event original image by © Scott Toepfer photography
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TSY x PRPS x Triumph Motorcycles limited edition Blackbird 14 oz jean — Blackbird event original image by © Scott Toepfer photography
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Just a friendly reminder that the event is this Friday evening. We will be shutting down RSVP sign-up promptly at NOON, Thursday 4/12. The response has been incredible, thanks to all who are coming, and sign up now if you haven’t already. There will be beer by The Brooklyn Brewery and spirits generously provided by our friends at Art in the Age. A taco truck will mosey on over and park outside Fast Ashley’s for your convenience. We’ll be giving away some goodies as well. Look forward to seeing you there!
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I hope to see you all there for what will be an epic night. A night that was born many months ago when Donwan (of PRPS) and I decided to collaborate on a limited edition jean run of 13 pairs of badass jeans for The Selvedge Yard called the Blackbird. What was the inspiration? The iconic ’53 Triumph Blackbird motorcycle, a sexy-as-all-hell Thunderbird offered for the first time ever by Triumph in all black. Also– the 13 Rebels MC, who inspired 1951′s The Wild One starring Marlon Brando who rode his own Triumph bike in the film. The Blackbird jean is handmade in Japan from the best selvedge denim you can get your hands on – 14oz raw chunky goodness that may out-live us all.
































































































































































