“YOU KNOW I’VE GOT SOUL” | THE LEGENDARY 1967 STAX EUROPEAN TOUR

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From the desk of Contributing Editor, Eli M. Getson–

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Stax Records began as a small regional record label in Memphis in 1957 by brother and sister team, Jim Stewart and Estelle Axton, with the simple intent of selling records by taking advantage of the immense talent of the African American singers the South had to offer.  By the time the label went defunct in the mid ’70s it had provided the soundtrack for the Civil Rights movement and had rocked the music world. Artists Black and White alike would be profoundly influenced by the sometimes smooth, sometimes rough, but always hardworking soul singers like Al Green, Sam and Dave, Joe Tex, Carla Thomas, Arthur Conley, Eddie Floyd, Wilson Pickett, and the big man– Otis Redding.   There is nothing better than a funky, greasy, soul song and nothing was more soulful then the legendary Stax Records tour of Europe in 1967.  In my humble opinion this is when Soul music took over the world.

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Stax Records headquarters in Memphis, Tennessee — Image by Bill Carrier © API photographers inc

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The European Tour was to open these markets to the Stax sound and take advantage of the growing interest in Black American music, especially in the UK. By the time the tour was finished music would not be the same.  Stax management knew they had to tear it up every night if they were going to realize the commercial gains they wanted for themselves and their artists.  So they stacked the tour with an all star team– Sam and Dave, Eddie Floyd, and Arthur Conley were backed by the legendary Stax house band Booker T. and the MG’s and there equally epic horn section The Mar-keys.  This epic line up along with a good spirited competition to top each other made the show a raging success.

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Pictured — Estelle Axton and Jim Stewart, siblings and co–founders of the legendary Stax Records (“ST” ewart + “AX” ton = Stax) — Image by Bill Carrier, © API photographers inc

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Yet no one launched their star into orbit more the legendary big man from Macon, Georgia– Otis Redding. With vocals that combined the delicate phrasing of a balladeer with the shouts of a deacon in church, Redding destroyed it in the UK.  People still talk about Otis and his legendary performance in London–taking the Stones’ “Satisfaction” and giving it the Stax treatment along with his classics like “Try a Little Tenderness” and “These Arms of Mine”.  This along with his now legendary performance at The Monterrey Pop Festival that same year made him an enormous international star.

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Otis Redding (at the Olympia Theatre, Paris), one of the legendary soul singers featured in Sweet Soul: Stax/Volt Revue — Live in Norway, 1967 — Image by © Jean Pierre Leloir, courtesy of Stax Records
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The musicians, initially, viewed “Hit the Road Stax” with some trepidation, viewing themselves as a small, regional record label done good versus a global brand.  Some were even concerned that the European audiences wouldn’t like the music of a small, racially integrated label from the South.   That was until they got to England-everyone and I mean everyone of any import from the London music scene was scrambling to get tickets to see these shows.  Mick Jagger, Keith Richards, Brian Jones, Eric Burdon, John Mayall, Roger Daltrey, Pete Townsend, and The Beatles were all angling to see the London shows and hang out with the Stax artists.  In a now classic footnote of music history, The Beatles sent limos to pick up the Stax crew each night after the shows and, in a story no-one can verify, Paul McCartney supposedly kissed the great Booker T. and the MG’s guitarist Steve Cropper’s ring because he viewed him as the greatest guitar player he had ever heard.

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Guitarist Steve Cropper (third from left), a founding member of Booker T. and the MG’s and The Mar–Keys, shares his memories of the historic Stax/Volt Revue concert on April 6, 1967 in Sweet Soul: Stax/Volt Revue — Live in Norway 1967. Booker T. and the MG’s also perform a scorching rendition of their classic instrumental “Green Onions.” Pictured (l to r): Donald “Duck” Dunn (bass), Booker T. Jones (organ, seated), Steve Cropper (guitar), and Al Jackson (drums). — Image by Bill Carrier © API photographers inc

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The tour ended and soul music and Stax Records was ascendant.  A few short months later Otis Redding would pass away in a plane crash.  Stax would continue to produce timeless hits and would last into the mid seventies before bad business decisions and changing musical tastes would cause it to go under. When you look back Stax cast a long shadow.  For a musician to have his or her music called “soulful” was the highest compliment.  The singing, the dancing– literally performances that left it all on the stage– formed a connection between these artists and the audience that would set the gold standard.

For a beautiful and brief moment time back in 1967– Soul ruled the world.

–Eli M. Getson

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Otis Redding — Image by © Jean Pierre Leloir
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Best known as “Double Dynamite” duo Sam and Dave, Samuel David Moore and David Prater, are one of the legendary acts featured in Sweet Soul: Stax/Volt Revue — Live in Norway 1967 — Image by Bill Carrier © API photographers inc
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Otis Redding, one of the legendary soul singers featured in Sweet Soul: Stax/Volt Revue — Live in Norway 1967 — Image courtesy of Stax Records
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Otis Redding, Monterey, CA 1967 — one of the legendary soul singers featured in Sweet Soul: Stax/Volt Revue — Live in Norway 1967 — Image © Jim Marshall Photography LLC  via

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(L. to R.) Andrew Love (tenor saxophone), Wayne Jackson (trumpet) and Packy Axton (tenor saxophone) are The Mar–Keys, the original Stax Records house band, and one of the groups featured in Sweet Soul: Stax/Volt Revue — Live in Norway 1967 — Image by Bill Carrier © API photographers inc

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Eddie Floyd, one of the legendary soul singers featured in Sweet Soul: Stax/Volt Revue — Live in Norway 1967 — Image by Bill Carrier © API photographers inc
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Best known as “Double Dynamite” duo Sam and Dave, David Prater and Samuel David Moore, are one of the legendary acts featured in Sweet Soul: Stax/Volt Revue — Live in Norway 1967 — Image by Bill Carrier © API photographers inc
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Check out the epic live performances — Sweet Soul: Stax/Volt Revue – Live in Norway 1967

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